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Zombie Mouth campaign says give away codes not candy

It’s that time of the year again. Where kids dress up like cute little bunnies and teenagers turn into prostitutes from Moulin Rouge. To help combat the inevitability of all that free candy, the American Dental Association (ADA) and PopCap Games today announced the results of a new survey targeting U.S. parents of trick-or-treating age kids.

According to the survey, 94% of all American children participate in trick-or-treating, but the parents of kids that age want more and better options where treats are concerned.

The average child receives just over 90 pieces of candy on Halloween and 70% of parents agree it would be good if their children received less candy and more non-candy treats. This year, that’s a real possibility, through the PopCap and ADA “Stop Zombie Mouth” campaign which includes the giveaway of millions of coupons redeemable for free copies of the family-friendly hit PopCap game Plants vs. Zombies.

“The fact that the majority of parents believe their children receive and consume too much candy around Halloween is encouraging,” said Dr. Jonathan Shenkin,ADA spokesperson on pediatric dentistry. “With the Stop Zombie Mouth campaign we’re providing a fun alternative to sugary treats while further raising awareness of the importance of oral health among parents and children at this critical time of the year. Tooth decay can be prevented through basic steps such as brushing twice a day for two minutes with a fluoride toothpaste, yet only 44% of children brush twice daily.”

What will you be giving away this year in leu of candy? or are you going to say “Screw it” and give away toothpaste with those Kit Kat bars?
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