With Halloween just around the corner, the American Dental Association (ADA) and PopCap Games have revealed a joint campaign aimed at encouraging oral health for American children and their parents. The “Stop Zombie Mouth” campaign will continue through Halloween, and will feature PopCap’s family-friendly hit video game, Plants vs. Zombies as cavity free alternative to candy.
PopCap will give away millions of copies of the game, more than a million free packs of game-inspired trading cards, and other themed items with tips to keep teeth healthy, brought to life by the title’s beloved “fundead” icons as well as new characters created just for the campaign.
Anyone interested in handing out non-candy items on Halloween can obtain the free game coupons (redeemable for the full PC/Mac edition of Plants vs. Zombies) via participating ADA member dentists nationwide or by downloading them from www.stopzombiemouth.com.
Designed to raise awareness of the importance of kids’ oral health in addition to providing a fun alternative to sugary treats on Halloween night. Though, let’s be honest, its halloween and anyone smart enough could just get a game AND a party size sack full of diabetes. Dr. William Calnon, President of the ADA, gives a good reason not to, however.
“Tooth decay is five times more prevalent than asthma and results in more than 51 million hours of missed school each year. Diet plays an important role in oral health. Too much sugar can lead to cavities down the road, which is why the ADA is proud to team up with PopCap on the ‘Stop Zombie Mouth’ campaign.”
Though seeming more like a marketing ploy than a real stab at promoting dental hygiene, the ADA and PopCap games do raise a valuable point; no one likes bad breath. That being said, will you participate in the Stop Zombie Mouth campaign this Halloween?