Konami and UnitedHealtcare have teamed up, in an attempt to nip childhood obesity in the butt, with a new title DanceDanceRevolution Classroom Edition. This new title has been launched into 3 US schools; Longwood, FLA.; Gainesville, GA.; and Fresno, Texas. The goal is to track the effects of the game on the students health, well-being and their exercise habits. These results will be combined with UnitedHealthcares initiative, “Activate for Kids”, which is a wellness operation in Florida, Georgia and Texas schools.
Clara Baum; senior director of strategic marketing, Konami, had this to say:
“DanceDanceRevolution introduced a generation of young people to an innovative and fun approach to physical activity. With the recent launch of our Classroom Edition and KONAMI’s collaboration with UnitedHealthcare, we see the healthy lifestyle benefits of expanding the active video games or ‘exergaming’ platform and making this fun, physical activity system available to as many people as possible.”
Reed Tuckson, M.D. and executive vice president of medical affairs at UnitedHealth Group said this:
“The DanceDanceRevolution Classroom Edition teaches kids that physical activity can be fun and enjoyable, while fostering the development of healthy attitudes and habits that can last a lifetime. By developing innovative collaborations that engage young people in improving their health, we are taking an important step toward reducing childhood obesity in our country.”
We all know that diet and exercise play a key role in our health and lively hood, but yet continue to make excuses like lack of time, space or money. With games that incorporate healthy lifestyles we can at least scratch out a couple of those excuses. And let’s face it, what kids don’t play games now a days? Gaming is an ever increasing market. Studies have shown that including movement and exercise in games have the potential to reduce the continuously growing obesity rates that can only be classified as an epidemic.
DDR Classroom Edition has launched with some key and very important partners like the American Diabetes Association and Sony music.
For more information on DDR Classroom Edition or UnitedHealthCare check out the links below:
UnitedHealthCare at CES Web: www.ceshealth.com
Follow UnitedHealthCare at CES on twitter: @CESHealth
DanceDanceRevolution Web: www.konami.com/ddr