For the first time in the history of the franchise EA is allowing console plays to rent multiplayer servers for Battlefield 3. In the trailer they showed that you can rent the server right from the main menu, and it only takes a short period of time to get your server up and running. With this ability of renting a multiplayer server comes the ability to customize every aspect of your game as well as promoting friends for VIP status and blacklisting players who you do not want on your server. Elements that you can customize which can be seen in the trailer are; toggling the minimap and other HUD elements on or off, as well as choosing maps, modes, respawn times and ticket limits. Server rental options are 1 day, 7 days, 30 days or 90 days. The prices in the trailer were all in pounds but the exchange rate for a 90 Day server comes out to be around $76.